Wales Centre for Behaviour Change Centre | NUDGE | Behaviour science | newidea-shem : April 2013Behaviour change | Nudge | WCBC | Bangor | Wales

Tuesday 30 April 2013

Welcome to my Wales Behaviour Change Blog


So…
I’m Shem… Outside of work I’m a keen mountain biker and lover of all things “BIKE”.  If I’m not cycling, Ill either be spending time with my family, skate boarding or surfing/kitesurfing.

My role here at the WCBC is as a UX designer, however, as with most of us in the WCBC team, I have an interest in many of the other areas within the centre, including sustainabilty, consumer psychology and telling story’s  using various forms of multimedia.

With a back ground in manufacture and product design, I’ll be keeping you up to date with our latest products, services and multi-media. I’ll also be looking at all things techy, especially behaviour change products and apps. I’m especially interested in products that alter people’s behaviour and attitudes towards sustainability and energy saving, and also ‘Nudge’s’ that increase motivation in sports.
Over the coming weeks the other members of the team will be starting their blogs in relevant areas, so please keep a look out and take a look at their blogs as well. The organisations we’re working with are so varied there’ll be something to interest every one!

For now, here’s one of my favourite behaviour change products... 



The flower lamp works in the same way that a home energy meter does. However, instead of giving you a power output reading, the lamp rewards the user by opening up and delivering more light when low energy is being used...and you guessed it, closes when a large amount of power is consumed. 
A visual incentive to live more sustainably and use less power!
Click here to learn more about the flower lamp

The main website is still under construction, for now see here for more information about the Wales Behaviour Change Centre 

Thanks for taking a look!